Multi-Channel Digital Client Acquisition

We don’t just buy data; we generate it. We use the world’s most powerful advertising platforms to deliver high-intent customers directly to your business.

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Meeting Your Customers Where They Are

The modern consumer journey is complex. A potential borrower might search on Google in the morning, browse news sites at lunch, and scroll through social media in the evening. To capture the best leads, you need to be visible everywhere.

At MCB Digital Solutions, we orchestrate sophisticated, multi-channel campaigns. By diversifying our traffic sources, we lower your Cost Per Acquisition (CPA) while increasing volume. Crucially, as an FCA Authorised firm, we have the verification status required to run financial promotions on strict platforms like Google and Meta, giving us access to inventory that unregulated competitors cannot reach.

As an FCA Authorised and Regulated entity (FRN: 836323), we offer a level of security and transparency that unregulated data brokers cannot match. We protect your brand reputation by ensuring all customer journeys are compliant with FCA, PECR, and ICO guidelines.

Our Lead Verticals

We specialise in high-value, regulated markets. Explore our specific lead generation sectors below:

Our Digital Channels

Platform Focus: Google Ads, Microsoft (Bing) Advertising.

PPC is the gold standard for high intent. When a user types “Best bridging loan rates” or “How to release equity” into Google, they are actively looking for a solution.

  • The Strategy: We bid on high-value, specific keywords to capture users at the bottom of the funnel—right when they are ready to convert.
  • The Result: Leads with the highest conversion rates, as the customer has actively sought you out.

Platform Focus: Taboola, Outbrain, Yahoo.

Native ads appear as “Recommended Articles” on premium publisher sites like MSN, The Daily Mail, and Sky News. This channel is powerful for educational marketing.

  • The Strategy: We use “storytelling” content (advertorials) to educate consumers about complex products like Equity Release or Debt Management before they sign up.
  • The Result: A more educated lead who understands the product before they speak to your sales team.

Platform Focus: Facebook, Instagram.

Meta allows for unrivalled demographic targeting. We can identify homeowners, business owners, or specific age groups (e.g., over 55s) with precision.

  • The Strategy: We use visual interruptive marketing—stopping the scroll with engaging imagery and video that highlights the benefits of your financial product.
  • The Result: High-volume lead generation capable of scaling rapidly.

Platform Focus: TikTok.

TikTok is no longer just for Gen Z. It is a rapidly maturing platform with a massive audience interested in personal finance, property tips, and debt advice.

  • The Strategy: We create User Generated Content (UGC) style videos—real people explaining financial concepts simply. This builds instant trust and authenticity.
  • The Result: Access to a fresh, untapped audience that traditional marketing often misses.

Focus: Retention, Reactivation, and Drip Campaigns.

Not every lead buys on day one. Email marketing is the engine that turns “maybe” into “yes.”

  • The Strategy: We build automated workflows (drip campaigns) that nurture prospects with helpful guides, case studies, and check-ins over weeks or months.
  • The Result: Maximising the ROI of your data by converting leads that would otherwise be lost.

Powered by AI & Optimisation

Running ads is only half the battle. The magic happens in the optimisation.

  • A/B Testing: We test thousands of headlines, images, and landing page variations to find the winning combination.
  • AI Optimisation: We use machine learning to feed conversion data back to the ad platforms. This trains the algorithms to find more people like your best customers, not just your average ones.
  • Fraud Protection: We use advanced software to block bot traffic and click fraud, ensuring you only pay for real human interaction.

Ready to Turn Traffic into Revenue?

Whether you need the precision of PPC or the scale of Social Media, MCB Digital Solutions has the expertise to manage your acquisition

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